SK hynix launches English-first policy in AI unit to enhance global reach

SK hynix has implemented a bilingual work policy in its AI infrastructure division, mandating both Korean and English in daily communications to strengthen global collaboration, especially with partners like Nvidia. This move supports SK hynix’s strategy to boost its competitiveness in the global AI memory market alongside Samsung, which recently unveiled its HBM4E chip. Industry watchers should monitor how SK hynix’s language policy affects its international partnerships and market position amid rising AI demand.