Roku Introduces 'Howdy' Streaming Service in Mexico for 39 Pesos Monthly

Roku's new platform, 'Howdy,' offers over 2,000 movies and series, including popular titles like 'John Wick,' targeting affordability. This move positions Roku to capture a share of Mexico's competitive streaming market and diversify revenue sources. Watch for market response and whether 'Howdy' gains significant subscriber interest.