Roku Expands Howdy Streaming to Amazon Prime Video for US Viewers at $3/Month

Roku has launched its ad-free streaming service Howdy on Amazon Prime Video Channels in the U.S. for $2.99 per month, extending access beyond its own platform. This partnership significantly broadens Howdy's reach, allowing Amazon Prime subscribers to access thousands of movies without ads. Going forward, Roku may leverage this expanded distribution to increase subscriber numbers and challenge other low-cost streaming services.