Mercado Libre Launches Meli Mega, Offering Up to 50% Savings on Streaming in Mexico

Mercado Libre's new Meli Mega service aims to attract Mexican consumers by offering discounts of up to 50% on major streaming platforms like Netflix, Disney+, HBO Max, and Apple TV. This move highlights the intense competition in Mexico’s streaming subscription market, where households spend up to 12,000 pesos annually on various digital services. Watch for potential industry shifts as traditional and digital content providers compete for consumer budgets.