Mercado Libre Discontinues Mercado Coin, Shifts Focus to Stablecoin

Latin America's leading e-commerce platform has halted its Mercado Coin loyalty token as of April 17, moving towards a stablecoin strategy. This change marks a pivot away from crypto-based loyalty rewards towards more stable digital currency solutions. The transition reflects broader strategic adjustments in Mercado Libre's digital payment initiatives, with upcoming developments expected as the company implements its new focus.