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business 101d ago

Lamborghini Cancels Electric Supercar Plans Amidst Near-Zero Demand

Lamborghini Cancels Electric Supercar Plans Amidst Near-Zero Demand

Lamborghini has decided to scrap its upcoming all-electric supercar, citing 'close to zero' customer interest, with the Lanzador project officially canceled. The firm's leadership, including CEO Stefano Domenicali, expressed that developing full EVs remains an 'expensive hobby' that isn't justified by current market demand. Moving forward, Lamborghini will focus on hybrid models rather than pure electric vehicles to align with customer preferences and cost considerations. This shift underscores the challenges luxury automakers face in the electric transition, especially when the market for high-end EVs remains underwhelming. Watch for whether Lamborghini introduces new hybrid strategies or re-launched EV concepts to revive its electrification efforts.

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