Lakers to Increase Ticket Prices for 2026-27 Season Under New Ownership

The Los Angeles Lakers will increase ticket prices for the 2026-27 NBA season, with notable hikes especially in the 300-level season tickets. According to ESPN and confirmed by Lakers management, prices for these seats will rise from $6,192 in 2025-26 to $9,035, representing a 45.9% increase since the 2024-25 season. This adjustment also includes a 3% administrative fee if payments are not made upfront.

The ticket price surge follows the team's recent ownership change, with Mark Walter becoming the new owner after purchasing the franchise in October. Lakers president of business operations Lon Rosen cited rising market demand and arena occupancy at Crypto.com Arena as factors influencing the decision, according to multiple Yahoo Sports reports. Rosen also indicated hopes that fans will continue to renew their season tickets despite the price increase.

Alongside ticket pricing changes, Lon Rosen clarified that Magic Johnson will not be involved in the Lakers' daily team operations, though Johnson will maintain a fan engagement role. The price adjustments come amid ongoing concerns over game affordability and rising NBA salaries, which contribute to the franchise's operational costs.

Price increases of this magnitude might impact attendance and fan retention, especially given the franchise's high-profile roster, including stars LeBron James and Austin Reaves. The Lakers have not announced changes to payment plans beyond the added administrative fee, leaving some uncertainty around how fans will manage the surge in costs.

Looking ahead, analysts and fans will watch how these ticket price changes affect demand for Lakers games, particularly in the context of new ownership priorities and team performance. The organization’s approach to balancing revenue growth with maintaining a loyal fanbase will be critical as the 2026-27 season approaches.