ITV continues active negotiations with Sky over the potential sale of its Media & Entertainment division, with CEO Carolyn McCall firmly denying reports that talks have slowed, according to Variety. The discussions are ongoing as ITV simultaneously reports strong outlooks for its business.
Despite a flat full-year revenue performance and a slight profit decline in its studios segment, ITV projects revenue of $4.6 billion for 2025, driven by growth in its streaming platform ITVX and robust studio operations, Variety reports. However, the company has experienced a 5% decline in advertising revenue across its linear TV channels, the Hollywood Reporter adds.
ITV Studios has reached a key strategic milestone, now representing two-thirds of the Media & Entertainment division’s digital business, Deadline reports. This milestone underlines the importance of the studios arm as ITV contemplates divesting its linear TV networks in the deal with Sky.
CEO Carolyn McCall also dismissed concerns that the recent megadeal between Paramount, Warner Bros. Discovery, Banijay, and All3Media will materially impact ITV’s business or market position, per the Hollywood Reporter. ITV appears confident in its path forward despite industry consolidation.
Observers will be watching closely how the Sky negotiations unfold and whether the projected revenue growth for 2025 materializes amid shifting advertising trends and streaming competition. The outcome of the Sky deal could significantly reshape ITV’s business model and market footprint in the UK media sector.

Carolyn McCall
ITV
ITV Studios
Sky




