Disney Debuts €2B 'World of Frozen' at Disneyland Paris, Enhancing Tourist Appeal

The opening of 'World of Frozen' marks Disney's most extensive expansion ever, emphasizing the company's focus on expanding its European presence. The new immersive attraction is poised to boost Disneyland Paris's appeal and regional tourism. Next steps likely include assessing visitor responses and their impact on Disneyland Paris’s international visitor numbers.