Darts Champion Luke Littler Trademarks Face to Fight AI Fake Images

Luke Littler, a two-time World Darts Champion, has applied to trademark his face to prevent unauthorized use in AI-generated fake products. This action addresses growing concerns about AI technology creating counterfeit images and merchandise using celebrity likenesses. Moving forward, Littler’s trademark could set a precedent for other public figures seeking control over their digital likenesses in the AI era.