Danone Acquires Idris Elba-Backed Meal Supplement Maker Huel for €1bn

Danone has purchased British protein shake and plant-based meal company Huel, valued at around €1 billion, which is backed by celebrities like Idris Elba and Jonathan Ross. This acquisition marks a major step in Danone's strategic expansion into the health and wellness sector, emphasizing plant-based nutrition. Going forward, Danone will likely integrate Huel’s products into its global distribution network, leveraging its presence in over 25,000 stores worldwide to accelerate growth.