Legal Experts Urge Social Media Creators to Secure Digital Rights Amid Industry Shifts

Attorney Michelle May O’Neil advises creators to include social media accounts in prenuptial agreements and establish LLCs to protect digital identities. Experts at SXSW 2026 highlight that algorithm changes and market saturation make replicating mega creators like Alix Earle nearly impossible, emphasizing niche specialization for success. Additionally, growing AI risks prompt creators to demand strict contract language and legal safeguards against likeness exploitation and perpetual rights claims.