South Korea's National Pension Service Flooded with Fan Complaints Over Enhypen Member Exit

Fans of K-pop group Enhypen overwhelmed South Korea's National Pension Service (NPS) with inquiries and complaints following Heeseung's departure and misinformation about NPS's stake in Hybe. This caused service disruptions and public backlash against NPS, highlighting the influence of celebrity-related rumors on financial institutions. NPS CEO Kim Sung-joo publicly addressed the issue, and managing the fallout while clarifying facts will be critical for NPS going forward.
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Kim Sung-joo
National Pension Fund
BELIFT LAB
National Pension Service
Hybe
Heeseung
ENHYPEN
South Korea