Mexico’s Beer Sales Set to Rise 20% During 2026 World Cup, Industry Prepares

Mexico’s leading beer producers, Grupo Modelo and Heineken, expect a 20% surge in beer demand during the 2026 Football World Cup. This forecast follows a challenging 2025 sales period, prompting companies to enhance distribution and warehouse capacity across major cities. The focus now shifts to execution and meeting demand to capitalize on the tournament’s economic boost.