Cinemex Invests 70 Million Pesos Per Complex to Boost Premium Cinemex Market Format

Cinemex is modernizing its theaters by investing 60 to 70 million pesos per complex to roll out its Cinemex Market format, combining film viewing with gourmet dining. This move aims to enhance the premium cinema experience amid rising competition from streaming services, adding recliner seats and gastronomic options to attract more customers. Going forward, Cinemex plans to expand this format to more locations to strengthen its position in the Mexican entertainment market.