CEOs Shift to Wartime Scenario Planning to Navigate Uncertain Global Crises

CEOs from various industries are adopting wartime scenario planning, a strategy pioneered by Royal Dutch Shell in the 1970s, to prepare for multiple potential futures amidst rising global uncertainties. This approach emphasizes rapid response and resilience against crises like cyberattacks, sanctions, and geopolitical conflicts, often leveraging AI to generate real-time actionable scenarios. Going forward, organizations will likely deepen reliance on such adaptive planning to maintain agility and competitive advantage in volatile markets.