CBS to Air First-Ever Live ‘The Price Is Right’ Holiday Special and Kids’ Choice Awards

CBS is expanding its live entertainment offerings with the first live Christmas episode of 'The Price Is Right,' hosted by Drew Carey, marking a historic shift after 54 years. Simultaneously, CBS's decision to broadcast the Kids’ Choice Awards again after decades signals a move to attract younger audiences with live, holiday-season events. These initiatives could set new ratings benchmarks for live televised specials, influencing broadcast strategies for other networks.