Bluesky Launches Attie, an AI Assistant for Custom Social Media Feeds

Bluesky has launched Attie, an AI assistant designed to help users create personalized social media feeds through natural language commands, according to multiple reports including The Verge and TechCrunch. Unveiled at the Atmosphere conference in Canada, Attie operates on the AT Protocol and uses the Claude AI model from Anthropic. The app aims to empower users to curate content seamlessly across apps without requiring coding skills.

Attie is currently available in an invite-only beta, with initial testers being conference attendees, as noted by Mashable. Bluesky's leadership, including former CEO Jay Graber who is transitioning to chief innovation officer, emphasized the product's goal to improve user control over social media algorithms and reduce misinformation. The app functions as a standalone product, with plans to integrate it into Bluesky's native platform and other AT Protocol applications in the future.

Despite the positive intentions behind Attie, user reception has been notably negative. More than 125,000 Bluesky users blocked Attie's account within days of launch, making it the second most blocked account on the platform after Senator J.D. Vance’s, according to reports from Mashable and TechCrunch. This widespread blocking indicates significant resistance or dissatisfaction among the user base toward the AI-driven assistant.

Bluesky’s team has responded to the backlash by stressing their commitment to listening to user feedback and making adjustments to Attie. CEO Jay Graber highlighted that the development process is ongoing and focused on empowering users rather than imposing automated content curation, as detailed by Mashable. The platform views Attie as an experimental step toward more user-centric social media experiences.

Going forward, Bluesky’s progress with Attie will be closely watched as it moves beyond beta testing. Key points to monitor include how the company addresses user pushback, the expansion of Attie’s integrations with other AT Protocol apps, and whether the AI assistant can strike a balance between personalized curation and user trust on the platform.