Executive

Herbert Hainer

Herbert Hainer is a German manager and football administrator who led Adidas as chief executive from 2001 to 2016 and has held prominent roles in Bayern Munich's corporate and football governance. He is best known for overseeing Adidas’ global growth and brand strategy during his tenure, and for his long-standing involvement on FC Bayern Munich’s supervisory board and other football governance roles. He remains relevant in current news as a senior figure in sports business leadership, frequently cited on issues at the intersection of global sports branding, sponsorship, and football club governance.