Shinsegae CEO Chung Yong-jin Apologizes for Starbucks Korea 'Tank Day' Controversy
Shinsegae Group Chairman Chung Yong-jin apologized on May 26 for the Starbucks Korea 'Tank Day' campaign referencing the 1980 Gwangju uprising. The incident underscores the sensitivity of using historical events in marketing campaigns and could impact how brands handle similar issues in the future.
· 9d ago
